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This web site has the following on the site, "Give the gift of Earl of Sandwich." Our analyzers noticed that the web site also said " Its the thought that counts double." The Website also said " Email them an eGift Card. Delivered within minutes of purchase, or choose a future email delivery date. Choose one of our gift card designs or personalize with your own photo and message. Your recipient receives a beautiful, full-color, personalized eGift Card that can be redeemed at any participating Earl of Sandwich restaurant in the US. Send them a Gift Card at home." The website's header had CashStar eGift Cards as the most important optimized keyword.